Barb O’Neill, Ed.D.

Founder & CEO

Barb leads Transform Challenging Behavior, which enables early childhood teachers to access free and affordable learning so they can effectively support young children. 

Barb has worked as a professor, researching how play can be used to prevent and address challenging behavior and supporting student teachers. With 30+ years in the field, Barb’s been a Center Director, a Head Start special educator, and a preschool teacher, assistant, and aide in a corporate, private, and non-profit child care centers and preschools. 

Barb’s work has been featured in Young Children by NAEYC, other journals, conferences, and podcasts, and in her book, Play, Performance, Learning and Development. She’s certified in TPOT and the CLASS and holds an Ed.D. in Early Childhood/Special Education from Teachers College, Columbia University. 

Barb loves hiking, backpacking, laughing, dark chocolate, and quality time with loved ones. 

PUBLICATIONS

Meet the TCB Team

Nicole has led the creation and promotion of the TCB Teachers’ Club since its inception in 2021. You can find her making sure no detail is missed for the annual TCB 3-part live free training series, tweaking the TCB Club training portal for an optimal and user-friendly experience, editing videos, creating beautifully designed worksheets, and ordering the beloved TCB Teachers’ Club Card Decks for members around the world. 

Prior to being part of the TCB Team Nicole has worked in community outreach, bookkeeping, project management, and client services support. Her detail-oriented project management (and spreadsheet!) skills keep things at TCB organized and user-friendly, for the team as well as our TCB Teachers’ Club members. 

In her free time Nicole enjoys roller skating, art making, and the antics of her pets.

Cherry Ann ensures that our 125,000+ email subscribers, website visitors, and tens of thousands of active customers get the support they need to benefit from TCB, Inc’s free and paid learning opportunities.

Whether she’s answering emails, onboarding Center Director’s and their staff in “Group Access” to the TCB Teachers’ Club, posting new blogs, scheduling Barb’s weekly emails, or designing new web pages Cherry Ann…

Before joining TCB, Inc she worked as an ESL Teacher and took on a role as a Social Media Manager. Her technical skills keep TCB products and softwares up and running giving everyone a good user experience.

Cherry Ann loves to watch movies in her free time and enjoys traveling with her little family.

The Transform Challenging Behavior Approach

Teachers who are able to consistently stop most challenging behaviors before they even start and quickly help children get regulated when they are upset embed knowledge of how the brain works, hold a commitment to equity, and harness the power of play in how they approach behavior!

Get a taste of the TCB Approach…

Download The No More Challenging Behavior Cheat Sheet

9 POWERFUL STRATEGIES THAT YOU FORGOT, UNDERUSE, OR NEVER LEARNED

If you’re struggling with kids’ behavior at circle time, center time, or during transitions, these simple, fast-impacting strategies will allow you to create change today!